Best E-commerce 2020
eCommerce SitesScoreeCommerce FeaturesPriceBottom LineSiteThe GoodThe BadThe Bottom Line


Unlimited Products
Drag & Drop Template Builder
Custom Domains
Coupons & Discounts
$49Visit SiteUser-friendly platform to sell digital or physical products online Sales funnel capabilities: order bumps & one click upsells to increase order value Advanced stats reporting like Lifetime Value Coupon codes are easy to create (% or $ off) Payment Models: one-time, subscriptions (billing frequency control), payment plans, trialsOnly supports Stripe and PayPal Monthly pricing starting at $49 per month No digital sales tax calculation built-in Affiliate system doesn't have tracking IDs affiliates can useSamCart is a high-end shopping cart for digital marketing professionals. Whether you're selling physical or digital products this cart software has all the tools & whistles to create checkout pages and scale your business.


Unlimited Products
PDF Stamping
Cart Abandonments
$24Visit SiteIt’s a friendly company and the service they offer is useful. Being able to purchase software from the platform in such a handy way is great.Unfortunately, a few transactions didn’t work out and that was very disappointing.


Unlimited products
All features
Unlimited revenue
$29Visit SiteBasic plan is completely free until you start making sales Extremely intuitive design, easy to set up and manage your digital downloads Excellent antipiracy and copyright features built in. Can receive payments for your products from all over the world. Clean and sophisticated front end, simple to navigate on all devicesCannot upsell other products within the checkout page Basic plan costs once you start selling are relatively high Marketing tools do feel a bit limited compared to competing platforms


Domain + email included
Automated inventory updates
3 feeds included
$38Visit SitePush, push, push: Wholesale2b’s plans include listing tools to help you push your products with just a few clicks; no need to manually copy and paste the details on your account. Free to Browse: Unlike other membership-based drop shipping companies that require you to pay up first before being able to browse their catalogs, Wholesale2b lets you freely view their suppliers and products without any cost.Re-stocking Fees May Apply: Depending on the supplier’s policy, you may have to shoulder a 20% restocking fee if the customer decides to return an undamaged item for any reason. Limited Contact Channels


Unlimited Products
Unlimited File Storage
24/7 Online Support
$20Visit Site Built-in CMS SSL certificate Storage and bandwidth Trial period SEO features Marketing tools Additional features Shipping simulator Lack of abandoned shopping cards SubscriptionsWe do recommend Shopio as an e-commerce platform for small-, medium-, and large-sized businesses. We felt that their price range was very reasonable. We also felt that the product had a lot of different themes that were customized easily with HTML, CSS, and Java. We also like the scalability available to different sizes of business.


Unlimited Products Upload
Unlimited Storage
Support Multi-Currency
$49Visit SiteLite plan is very affordable at just $13.30 (RM41) p/mo 0% EasyStore transaction fees One-click website set up and theme selection Over 40 payment gateways Lots of extras, apps and freebiesNo app based phone management POS System not available on Lite plan No third party themes available Lack of online supporting content


Online courses
Unlimited everything
7-days-a-week support
$39Visit Site Super easy to use and set up. Both the frontend (storefront) and the backend (course player) has a clean, modern design out of the box. Ability to create individual "Posts" for your membership. Ability to embed checkout/buy buttons on external website. Handles EU Digital Goods VAT tax.Course builder lacks flexibility and doesn't support cloud import. Lacks essential learning tools like graded quizzes, assignments, certificates, course compliance, etc. Doesn't let you create a standalone community area on the platform. No mobile app feature. Not suitable for building a fully-fledged website.Podia is the simplest solution out there for creating and selling online courses and memberships. You can host and deliver your content, build a beautiful storefront and start selling them, and you can do all this in a few hours even if you have zero technical knowledge or coding skills.


Product Options and Attributes
XML sitemap
Products & Orders Unlimited
$495Visit SiteBoth hosted and self-install versions available. 30-day free trial. Refunds. Free plan. Extensive features.Requires manual coding and setup. Might be too much to handle for small businesses and startups.X-Cart is aimed mainly at seasoned e-commerce professionals due to a somewhat complex user interface when compared to the competition, as well as a need to know HTML coding to get full functionality. If you're HTML-enabled, though, it's well worth a look.


Unlimited Products
Secure Web Hosting
24x7 Tech Support
$26Visit Site15-day trial. SEO included. Mobile responsive themes.Advanced features available only on higher tiers. Limited third-party apps available. Staff users are limited per plan.While 3dcart doesn't pack quite the punch of our Editors' Choices, but it still provides plenty of oomph, especially if you're looking to get your online store off the ground quickly with an eye towards mobile customers.


Credit Card Processing
Affiliate marketing
24x7 Tech Support
$50Visit Site Scalable Good customer support Simple pricing plans Moderate learning curve Developer skills requiredUltraCart offers scalability to its customers along with robust inventory management tools. However, what it has gained in functionality, it has lost in usability. I found UltraCart’s admin to be cumbersome at best. Nevertheless, many successful businesses use UltraCart for their online stores


Unlimited bandwidth
Advanced SEO tools
Priority support
$15Visit SiteFree plan available. Plug-ins for WordPress and Facebook. Responsive design means the website looks great on every device.No add-ons. Requires manual coding and setup.Ecwid is a little different from its competition in that it eshews add-ons, instead choosing to focus on its core mission. While this makes it a little harder to use than some, the trade-off is well worth it for those interested in customization and mobile optimization.


Unlimited products
Custom domain
0% transaction fee
Priority support
$19Visit Site


Email Marketing
Promotions Management
$19.00Visit SiteApps are lightweight, so you shouldn’t be bothered with it taking up space on your website. Great support and customer service to assist users in making correct use of the app. Apps are completely automated giving you enough time to work on other things that matter. Not all beeketing apps are featured on WordPress, since it’s a popular platform. Limited platforms, mostly featured on Shopify.
Rakuten Global Express


Combine shipping
A wide selection of items
$3Visit Site


Unlimited products
24/7 support
Manual order creation
Professional reports
$29Visit SiteAround-the-clock support. Incorporates marketing tools. Includes a third-party app store. Free attractive themes. Robust customer experience. Intuitive setup. Offers a 14-day trial.Transaction fees accumulate quickly. No-refund policy. Pricey advanced tiers.Shopify is the go-to choice for e-commerce platforms, and you get the tools you need for launch at the start to get your startup e-tailing operation online. Although the service is pricey when it comes to large transaction loads, Shopify still earns our Editors' Choice honor.


Advanced Reporting
Web Push Notifications
Priority Support
$16Visit Site

Top E-commerce rating updated for October 2020


Under e-commerce (from the English. E-commerce) refers to a list of commercial transactions performed on the Internet. Every year, this type of commercial relationship occupies an increasing market share, constantly increasing the volume of goods sold, as well as connecting new areas and areas of activity. By e-commerce, you can mean booking and fulfilling orders, transactions through banking services or electronic money systems.


Why choose e-commerce

Business is actively going online for many reasons. First of all, entrepreneurs understand that such a direction of commerce gives a wide reach to the audience and, therefore, potential buyers. A significant number of people use the home and mobile Internet, which means that it becomes easier to convey their offer to them. In addition, it allows you to reach different segments of the audience. E-commerce also requires less advertising and promotion costs. Finally, the ability to interact with the banks via the Internet has also simplified the workflow function.

Online Commerce Categories
There are several basic systems by which commercial activities are carried out on the Internet. They are classified by type of entities involved on both sides.



Business to business. A form of relationship in which the parties to transactions are commercial enterprises and organizations. In terms of funds in circulation, B2B is the largest category of e-commerce.



Business to consumers. Initially, e-commerce was based on the provision of services to the end consumer, therefore this form has long been the largest in terms of turnover. A simple example of a B2C system is an online store in which a customer can select a product they like and pay for it using online payment options.



Consumer to consumers. This form implies commercial relations between individuals. Through specially organized platforms, individuals offer goods and services without the use of intermediaries.



Business to government. A fairly young, but rapidly developing form of commercial relations. It includes various tenders or public procurement services.

In addition, there are business models that work in the opposite direction (C2B or G2B), aimed at supporting the business or offering it its services. These forms of relationships do not yet have much coverage and are under development.


Ways to implement commercial relations

Conducting transactions on the Internet is impossible without the organization of specialized resources that simplify the work for both parties. Depending on the form of e-commerce, there are several main types of sites:

1. Online shopping.
One of the most extensive types of e-commerce. A company or individual provides various products or services for selection. For the convenience of customers, offers can be sorted by categories, prices and other indicators. Online stores can provide physical goods (shipment via postal services or pickup) or electronic, to which download links are provided (music, films, books).

2. Ad Services. Areas that focus on relationships in C2C format. Users create a product or service card on the platform indicating the conditions of purchase, defining them in one category or another, according to which buyers can find this offer.

3. Discount sites. These sites collect offers from various companies and individuals with a prerequisite – providing a discount to the buyer in the form of a promotional code.

4. Online auctions. On sites of this type lots are put up, the price of which is not fixed. A certain time is assigned for the sale of the lot, during which a bidding takes place between potential buyers.

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Disadvantages of Online Commerce

Difficulties in conducting e-commerce may be more likely due to the lack of proper training on the part of users.


Unreadiness of some entrepreneurs for a similar way of doing business.

This problem rarely affects a new generation of entrepreneurs who begin to work on the Internet from the very beginning of their activities. E-commerce works according to slightly different rules, from promotion to sales of goods or services. Difficulties in the transition are associated with the organization of advertising, logistics, feedback with customers. Often, entrepreneurs learn from their mistakes, losing time and potential buyers.


Lack of a clear legislative framework.

There are no special rules and regulations regarding the conduct of electronic commerce in our country yet. Because of this, difficulties often arise in matters of taxation, intellectual property or the protection of personal data. Also, problems can arise when entering the world market and the inconsistency of legal norms and rules between different countries.

Increased competition. As the e-commerce industry is developing at a very fast pace, it is necessary to constantly comply with current market requirements. Advertising, website promotion, the struggle for the attention of customers – these are the main areas in which it is necessary to regularly conduct work in order to consistently achieve success.


The fight against mistrust.

Many users are still distrustful of offers on the Internet, even if real companies are behind them. This is due to the large number of fraudsters who can use holes in the law.


Benefits of Online Commerce

But the disadvantages of e-commerce are offset by its clear merits. Moreover, the positive aspects of commercial activities on the Internet relate to each of the parties to the relationship.


For the manufacturer of goods and services.

For small, medium and large businesses, e-commerce can be beneficial for the following reasons:

1.Large geographical coverage. Theoretically, a company can sell its product worldwide. For stable operation, a streamlined interaction with delivery services is required.

2.Cost reduction. In fact, to organize an online store you only need a room for a warehouse and a small space for an office that will process orders.

3. The possibility of round-the-clock work. Applications from buyers can come in 24/7. It is only necessary to establish feedback with customers.


For consumers of goods and services.

In many points, the benefits of e-commerce for manufacturers and consumers overlap. Customers can choose their favorite product at any convenient time, as well as order it from anywhere in the country and the world. In addition, consumer advantages include:

1. The possibility of comparison. To choose the most advantageous offer, you do not need to go around a large number of stores – just use aggregator sites or personally compare products in several online stores.

2. Discounts and promotions. Very often, many companies offer goods at discounted prices when making an online purchase. This is due to high competition in the field of electronic commerce and the struggle for each client.

3. Big choice. On the Internet you can find almost any product of interest, ordering it even from another continent.

4. Possibility of fast delivery. Delivery services are also participants in e-commerce, offering their services on the Internet, so the prompt delivery of goods may be in their interest.

On a societal scale, e-commerce makes it easier for many social institutions to work (the ability to sign up to medical institutions for a specific time, remote paperwork and other services) by reducing queues and increasing the speed of service.

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