|E-Mail Service||Score||Features||Special Offers||Price||Site||Bottom Line||The Good||The Bad|
| Features overview|
Sign up forms
|$29||Visit Site||ConvertKit's automated workflows, integrations and dashboard deliver utility and value for bloggers who want to improve their bottom line through email marketing.||Customizable opt-in forms, revelatory dashboard, automated "if-this, then-that" workflows, drag-and-drop sequence builder, abundant integrations.||Strictly limited to automating email marketing, cost-benefit ratio a bit higher than its competitors.|
| SMS Marketing|
A / B tests without variable limit
| Drag & Drop Email Editor|
Website and User Tracking
Ultrafast Loading Pages
|$10||Visit Site||Email marketing solution with easy-to-use features to help marketers successfully create, execute and measure their campaigns.||Free plan with robust features for companies with less than 1,000 subscribers, intuitive campaign editor, prebuilt marketing automation templates.||Native SMS messaging capability is not offered, a mobile app is not available.|
| Automate with autoresponders|
|$15||Visit Site||GetResponse does well as an all-around marketing platform for small to midsized businesses mainly due to good email marketing features as well as some marketing automation capabilities and a nice price.||Easy to use. Impressive number of third-party integrations. Solid email marketing features.||Templates could be more modern. Bare-bones analytics. Free plan is brief. No 24/7 phone support.|
| 14 Day Free Trial|
Behavior Based Automation
|$9||Visit Site||ActiveCampaign offers a lot of marketing features, which results in a cluttered interface, though that's balanced by its high quality online support.||Many third-party integrations and auto-responder options. Excellent online support.||Comparatively short free trial. No phone support. Busy dashboard.|
| Drag and drop builder|
|Easy-to-use marketing and automation tools at a price you can afford||$21||Visit Site||AWeber gives you the flexibility to manage contacts and customize your own email templates, but not a lot of third-party integration. If you want email marketing without a lot of fuss, AWeber deserves a look.||Unlimited emails. Great help materials. Low-cost plans. Extensive reporting capabilities.||No free plans. Cannot import from Gmail or third-party address books. No Google Analytics. Imports take a long time.|
| Live editing|
Drag & drop editor
|Easy-to-use marketing and automation tools at a price you can afford||$14||Visit Site||Once you decide on a benchmark, you can use it to evaluate your portfolio. You may discover you are taking too much or too little risk. Also, the benchmark provides a guideline for periodically re-balancing your portfolio allocation to help manage risk.|
| Optimize campaigns|
| Full control over your email design|
Statistics stored forever
Up to 2,500 subscribers
| The Marketing Automation Hustle|
The Email Automation Journal
The Sendlane Training Channel
The Sendlane Knowledge Base
|$99||Visit Site||The company was founded by three digital marketers who believed they could offer better email marketing tools than what was available on the market.||Its advanced automation and segmentation features make sending emails to different subscribers easy, and easy to keep track of. It has great tools for email retargeting and keeping track of ROI Sendlane’s platform is very modern, well-designed and intuitive Design your landing page and email in the best way you want.||It’s one of the newer tools to market, so has a smaller user base than other email tools It currently only manages email, so if you’re looking to send SMS messages you’ll have to use an integrated tool like Zapier.|
| Managed Services|
Advanced Email Marketing Software
Exceptional Customer Service
Robust Email Infrastructure
|$9||Visit Site||Sendloop is a marketing tools that automates email marketing to help small businesses grow.||It is a very good email marketing and marketing automation tool. It is easy to use and there are tons of features.||Its segmenting feature is difficult to understand at first time. The price is a little high.|
| Calendar/Reminder System|
| Customer Data|
|If you purchase Drip through our affiliate link, we are currently offering 5,000 JustRetweet credits ($20 value).||$49||Visit Site|
| Easy 5-Step Email Creation|
Follow-up Email Automation
|$11||Visit Site||VerticalResponse is a simple and straightforward email marketing software with limited features. It’s ideal for small businesses or freelancers who don’t want to spend a lot of time creating email marketing campaigns.||Self-guided onboarding Simple user interface Email preview options||Basic segmentation capabilities Lack of email scheduling options Difficult to manage contacts|
| Scheduled messaging|
| 60 Days Free Trial|
Click-tracking Heat Map
|$20||Visit Site||Constant Contact does a good job delivering solid email marketing capabilities in an intuitive and nicely-priced interface. However, the company is working hard to expand its capabilities, especially across other marketing channels and even media buying. Overall, it should be on any small to midsized business marketer's evaluation short list.||A wealth of different templates. Intuitive and flexible editing module. Selection of commerce and event integrations.||Can get pricey once you have thousands of contacts.|
Updated for October 2020
Email marketing Services
Email marketing – promoting company products through emails. A marketer collects a subscriber base, prepares newsletters, personalizes them and monitors performance.
Also, mailings perform many other important functions:
1. Lead customers on a sales funnel. Sometimes everything happens automatically, even without the participation of an email marketer.
2. Teach subscribers how to use the product.
3. Revive sleepy users – they again begin to be interested in the company and buy.
4. Distribute the content of other channels: blog, events, social networks.
Email marketing is a universal channel. It is used in B2B, online stores, services, web services, restaurants and even show business.
Why email marketing is needed
In short: to raise company profits. We tell why this is happening.
Email marketing increases repeat sales.
Attracting new customers is always more expensive than retaining old ones. Newsletters effectively return users to the site – they again come to buy the product.
Letters enhance the image of an expert.
Using the newsletter, we can educate customers and share useful materials. All this creates the image of an expert, which positively affects the attitude of subscribers to the brand.
Newsletters are profitable.
According to Campaign Monitor, each dollar invested in email marketing brings $ 44 profit.
On average, newsletters give from 10 to 30% of sales in online stores.
The largest potential customer base.
According to Radicati Group, in 2020, nearly 3 billion people have email. The Facebook audience, by comparison, is 2 billion.
Email helps you find followers on other channels.
Knowing the email address of users, we can find them on Facebook, VKontakte, the Google Display Network, Yandex and Google. On these platforms, you can run additional advertising for your audience.
How to start email marketing
Email has many features to consider before starting. Here are the steps in creating the first mailing list – from preparation to launching the first letter.
1. Read the rules for mailing and mailing services.
Most of the answers about what you can and cannot do in email marketing can be found here. Start with UniSender rules, and then go to the rules of mail providers
2. Get corporate mail.
We need it so that we can send a lot of letters that will not get into spam.
3. Register in the newsletter service.
This is an application that has all the tools for email marketing: you can download the subscriber database, configure integration with a CMS or CRM system, compose a letter and even set up automatic conversations that will go away without our intervention.
If you still think which service to register with, try UniSender. At a free rate, you can send up to 1,500 letters per month. At the same time, absolutely all the functions of the service are open.
4. Build a subscriber base.
You can send letters only to users who have agreed to the newsletter. You can collect the base using the forms on the website, at events or in social networks. We tell in detail how to get consent and where to get subscribers.
5. Set up the technical part.
To the technical part, we include several records in the DNS zone of the domain. If you add them, postal services will be more willing to skip our inbox messages to users. Perhaps the “DNS zone of a domain” sounds scary, but here is a simple guide on how to set it up.
6. Prepare your first letter.
We write the text, think about the design and typeset. If you work in the mailing list service, then all these steps can be done in the block editor. You don’t need to know programming languages, just drag and drop the necessary blocks and write the text.
When everything is ready, feel free to click “Send”. This is the easiest step.
9. Rate the effectiveness.
We look at how effective our letter was: how many people opened it, went to the site and made a purchase.
Types of emails in email marketing
Writing is the primary email marketing tool. There are many types of letters and they all perform different functions: they inform about important changes in your account, inform about new products, and respond to the actions of the subscriber on the site. Here are the main types of emails that email marketers send to subscribers.
These are letters that the email marketer collects each time manually. This can be a news digest, product recommendations, or an entire article in a letter. Such mailings are sent at regular intervals: once a week, once every two weeks, or once a month.
Regular mailings help keep in touch with subscribers and show that a real person is behind the letters in the company.
This is a large group of automatic letters that come in response to user actions: registration, transition to a new stage in the funnel, long inaction.
Several types of trigger letters:
Greetings. The user subscribes to the newsletter – we send him a letter. We tell about ourselves, get acquainted with the product, show the benefits.
Reactivation. These letters go away when the user does not open our letters for a long time or has ceased to be active on the site. The task of the reactivation letter is to revive the subscriber, make him take the target action.
They are similar to trigger ones – also automatic and go away in response to different actions of subscribers. The main difference is that they do not carry an advertising function, but only notify the user of important changes in your account. Examples of transactional letters: notification of a password change, order status, or a new forum post.
You can send transactional emails through UniOne – a special service from UniSender. To configure it, you need to call the developers, but in the future we will receive inexpensive transactional letters that will not fall into spam.