Best Landing Pages 2020
Hosting ServiceScoreFeaturesSpecial OffersPriceSiteThe GoodThe BadThe Bottom Line
leadpages

9.8

Mobile Optimization
Standard Targeting
In-Page Analytics
API / Integrations
Performance and reliability
Not Offered$15Visit SiteCompanies with <15 employees, including solopreneurs, benefit from the software, support, and education from Leadpages. You've got an awesome product or service (including information/consulting).Perfect for beginners with no coding knowledge. It has a lot of professional-looking templates that give companies a good branding. You can also customize the look and feel so it matches your company's branding.
clickfunnels

9.7

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
Not Offered$15Visit SiteCloud-based platform that allows businesses of all sizes in e-commerce, consulting and other industries to generate leads and sales while also helping to run webinars through email and facebook marketing.When you are in the ClickFunnels world, be prepared to be walked through a lot of funnels. The kicker is that so far all their funnels lead to a lot of value.
Instapage

9.5

Analysis
Conversion Opportunities
Confidence Level
Form Creation
Multivariate Testing
Not Offered$199Visit SiteInstapage is the leader in post-click automation and helps digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel. With Instapage, marketers can maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.Instapage's cost is definitely geared more toward enterprise users and/or agencies who serve large-businesses. They've raised the cost substantially a couple of times over the last few years, but they've also added a lot of new features.
landingcube

9.3

Analytics
Conversion Tracking
Multi-Account Management
$15Visit SiteAutomatic Landing Page Content – Landing Cube automatically populates your landing page using content from your Amazon listing. This allows you to quickly create a landing page without having to upload images or type anything.Limited customization – While LandingCube has robust customization options, you can’t use it to create a 100% custom landing page. You’re limited to LandingCube’s existing templates.
PayKickstart

9.2

Promotions Management
Mobile Access
Data Security
$15Visit SiteWell designed and customizable checkout templates. Powerful funnel builder with one-click upsells and bumpsNo Apple/Android pay or cryptocurrency. No A/B testing.
GoDaddy

9.2

 
Wide selection of domains
Bulk registration
CashParking
Quality customer service
$1Visit SiteGoDaddy might be known for domain names, but they’ve figured out how to deliver some rock-solid uptime on their shared hosting plans, too.GoDaddy has become relatively infamous for the number of upsells used to increase the price you’re ultimately going to pay.Affordable, easy to use, impressive range of WordPress hosting features, excellent support
Hostgator

9.2

 
Free domain
Website analytics
Drag & drop builder
Unmetered storage
$4Visit SiteHostGator offers an easy-to-use website builder at a great value, and all plans come with a drag and drop builder, customizable templates, free hosting, and free domain.The basic plan only costs $3.84 per month. Upgrading to the Premium Plan costs $5.99 per month and basically comes with all the same features plus priority support.Starting at just $3.84/month, the HostGator website builder offers a great value, whether looking to start a blog, create a business website, or manage an online store.
socialoomph

9.1

Content Management
Keyword Filtering
Post Scheduling
$6Visit SiteSocialOomph is a service that provides free and paid productivity enhancement services for social media users.We don't get 100% control over every aspect of our social media accounts. It would be nice to be able to change every single detail in our accounts and also access the stream so we can consume information all in one place.
samcart

9.0

Content Management
Multi-Account Management
Post Scheduling
$99Visit SiteClean and easy to navigate user interface. Integrates with most common tools and services + Zapier supportSocial pilot no longer works with your personal facebook page. It is cumbersome to work with Instagram.
agorapulse

9.0

Real Time Editing
SEO Management
Form Creation
Responsive
Multivariate Testing
$99Visit SiteAgorapulse is a Social Media Management and CRM platform that enables agencies, businesses and marketers to manage all their social media messages, schedule and publish content, identify key influencers, monitor social channels, and get stunning reports all in one easy-to-use dashboard. Agorapulse currently supports Facebook, Twitter, Instagram, LinkedIn, and YouTube.Sometimes it is hard to connect social platforms.
Landingi

8.4

Real Time Editing
SEO Management
Form Creation
Responsive
Multivariate Testing
Not Offered$29Visit SiteLandingi is an end-to-end platform that allows you to build high-converting landing pages without IT or any coding skills! Create, publish, optimize your landing pages and run A/B tests by yourself!Nice templates you can customize, and a true pixel-perfect WYSIWYG editor means if you can dream it you can build it.
PromoRepublic

8.3

Analytics
Post Scheduling
Content Management
Multi-Account Management
Automated Publishing
Not Offered$9Visit SiteBest for marketing Agencies, Small Business Owners, Marketers, Freelancers, Multi-Location Brands.The only thing that I can think of is that it doesn't keep your "evergreen" content - things that you can post again later. Other than that it is awesome.
site123

8.0

 
Free basic website
Build a site in under 1 hour
24/7 live chat support
$11Visit SiteWith a free domain, built-in SEO tools, and an incredibly easy website designer, Site123 is one of the simplest site builders on the market.Site123's templates can be a bit simpler than other website builders. If you are looking for a simple website and don't have a lot of time to maintain it, Site123 can get you online in minutes.
SocialPilot

7.6

Analytics
Conversion Tracking
Content Management
Multi-Account Management
Post Scheduling
Not Offered$30Visit SiteSocial Pilot cheaper than most SM Management software in the market, and can be a cheaper alternative to Buffer and HootSuite.Social pilot no longer works with your personal facebook page. It is cumbersome to work with Instagram.
WordPress

7.5

 
1,000s of plugins
Powers 36% of the internet
Design customization
$3Visit SiteWordPress offers an affordable website platform that scales to the needs of different users, whether looking to create a blog for free or build a website to promote your business.Because WordPress offers a feature-rich platform, less experienced users may find it difficult to learn how to build their site and take full advantage of all of the tools available.With over 74 million users worldwide, WordPress hosts a powerful CMS offering thousands of plugins and hundreds of free templates.
Squarespace

7.5

 
Free custom domain
Award winning templates
24/7 support
In-app mobile editing
$12Visit SiteSquarespace is an easy to use website builder with award-winning templates geared towards creatives.While they don't offer a free plan, Squarespace does give you a 14 day free trial to test out the service.With hosting, email, SEO, and other helpful tools, Squarespace is a great site for those looking to build a stunning portfolio or showcase their products.
Network Solution

7.3

 
Free Domain name
Professional design layouts
Point-and-Click Easy Editing
$5Visit SiteWith packages that include domain purchase, website hosting, and a simple point and click designer, Network Solutions will have your site up and running in minutes.Despite their variety of templates, Network Solutions has an additional fee in order to make your website mobile and tablet responsive.Though lacking in modern, responsive templates Network Solutions is a good place to start if you are unfamiliar with the process of purchasing, hosting, and designing a site.
wix.com

7.2

14 day money back guarantee
100's of Wix apps
Free upgrade to premium
Easy DIY platform
$4Visit SiteWiX is an intuitive, easy-to-use website builder, perfect for first-time website creators. Their intuitive DIY platform has hundreds of stunning templates which can be customized for websites of all kinds.If you are looking to open up an online eCommerce store, Wix lacks the features of some other competitors. With 100M+ users worldwide, Wix Is the world leader in DIY website creation.
bigcommerce

7.1

 
Sell on Amazon, eBay, Facebook
1/4 the cost of a physical store
Dropshipping integration
$29Visit SiteBigcommerce boasts an "All-In-One" hosting, website builder and design platform, streamlined checkout and tailored advice from marketing experts.Themes can be very similar to each other in the free section.Jumpstart your business during the COVID-19 Coronavirus pandemic with BigCommerce's innovative features and functionality.

Top Landing Pages rating updated for October 2020

Looking to sell online? Check out the best online store builders

eCommerce SitesScoreeCommerce FeaturesPriceBottom LineSiteThe GoodThe BadThe Bottom Line
samcart

9.9

 
Unlimited Products
Drag & Drop Template Builder
Custom Domains
Coupons & Discounts
$49Visit SiteUser-friendly platform to sell digital or physical products online Sales funnel capabilities: order bumps & one click upsells to increase order value Advanced stats reporting like Lifetime Value Coupon codes are easy to create (% or $ off) Payment Models: one-time, subscriptions (billing frequency control), payment plans, trialsOnly supports Stripe and PayPal Monthly pricing starting at $49 per month No digital sales tax calculation built-in Affiliate system doesn't have tracking IDs affiliates can useSamCart is a high-end shopping cart for digital marketing professionals. Whether you're selling physical or digital products this cart software has all the tools & whistles to create checkout pages and scale your business.
sendowl

9.8

 
Unlimited Products
Affiliates
PDF Stamping
Cart Abandonments
$24Visit SiteIt’s a friendly company and the service they offer is useful. Being able to purchase software from the platform in such a handy way is great.Unfortunately, a few transactions didn’t work out and that was very disappointing.
payhip

9.8

 
Unlimited products
All features
Unlimited revenue
$29Visit SiteBasic plan is completely free until you start making sales Extremely intuitive design, easy to set up and manage your digital downloads Excellent antipiracy and copyright features built in. Can receive payments for your products from all over the world. Clean and sophisticated front end, simple to navigate on all devicesCannot upsell other products within the checkout page Basic plan costs once you start selling are relatively high Marketing tools do feel a bit limited compared to competing platforms
wholesale2b

9.7

 
Domain + email included
Automated inventory updates
3 feeds included
$38Visit SitePush, push, push: Wholesale2b’s plans include listing tools to help you push your products with just a few clicks; no need to manually copy and paste the details on your account. Free to Browse: Unlike other membership-based drop shipping companies that require you to pay up first before being able to browse their catalogs, Wholesale2b lets you freely view their suppliers and products without any cost.Re-stocking Fees May Apply: Depending on the supplier’s policy, you may have to shoulder a 20% restocking fee if the customer decides to return an undamaged item for any reason. Limited Contact Channels
shopio

9.7

 
Unlimited Products
Unlimited File Storage
24/7 Online Support
$20Visit Site Built-in CMS SSL certificate Storage and bandwidth Trial period SEO features Marketing tools Additional features Shipping simulator Lack of abandoned shopping cards SubscriptionsWe do recommend Shopio as an e-commerce platform for small-, medium-, and large-sized businesses. We felt that their price range was very reasonable. We also felt that the product had a lot of different themes that were customized easily with HTML, CSS, and Java. We also like the scalability available to different sizes of business.
easystore

9.6

 
Unlimited Products Upload
Unlimited Storage
Support Multi-Currency
$49Visit SiteLite plan is very affordable at just $13.30 (RM41) p/mo 0% EasyStore transaction fees One-click website set up and theme selection Over 40 payment gateways Lots of extras, apps and freebiesNo app based phone management POS System not available on Lite plan No third party themes available Lack of online supporting content
podia

9.5

 
Online courses
Unlimited everything
7-days-a-week support
$39Visit Site Super easy to use and set up. Both the frontend (storefront) and the backend (course player) has a clean, modern design out of the box. Ability to create individual "Posts" for your membership. Ability to embed checkout/buy buttons on external website. Handles EU Digital Goods VAT tax.Course builder lacks flexibility and doesn't support cloud import. Lacks essential learning tools like graded quizzes, assignments, certificates, course compliance, etc. Doesn't let you create a standalone community area on the platform. No mobile app feature. Not suitable for building a fully-fledged website.Podia is the simplest solution out there for creating and selling online courses and memberships. You can host and deliver your content, build a beautiful storefront and start selling them, and you can do all this in a few hours even if you have zero technical knowledge or coding skills.
x-cart

9.5

 
Product Options and Attributes
XML sitemap
Products & Orders Unlimited
$495Visit SiteBoth hosted and self-install versions available. 30-day free trial. Refunds. Free plan. Extensive features.Requires manual coding and setup. Might be too much to handle for small businesses and startups.X-Cart is aimed mainly at seasoned e-commerce professionals due to a somewhat complex user interface when compared to the competition, as well as a need to know HTML coding to get full functionality. If you're HTML-enabled, though, it's well worth a look.
3dcart

9.4

 
Unlimited Products
Secure Web Hosting
24x7 Tech Support
$26Visit Site15-day trial. SEO included. Mobile responsive themes.Advanced features available only on higher tiers. Limited third-party apps available. Staff users are limited per plan.While 3dcart doesn't pack quite the punch of our Editors' Choices, but it still provides plenty of oomph, especially if you're looking to get your online store off the ground quickly with an eye towards mobile customers.
ultracart

9.2

 
Credit Card Processing
Affiliate marketing
24x7 Tech Support
$50Visit Site Scalable Good customer support Simple pricing plans Moderate learning curve Developer skills requiredUltraCart offers scalability to its customers along with robust inventory management tools. However, what it has gained in functionality, it has lost in usability. I found UltraCart’s admin to be cumbersome at best. Nevertheless, many successful businesses use UltraCart for their online stores
ecwid

9.2

 
Unlimited bandwidth
Advanced SEO tools
Priority support
$15Visit SiteFree plan available. Plug-ins for WordPress and Facebook. Responsive design means the website looks great on every device.No add-ons. Requires manual coding and setup.Ecwid is a little different from its competition in that it eshews add-ons, instead choosing to focus on its core mission. While this makes it a little harder to use than some, the trade-off is well worth it for those interested in customization and mobile optimization.
sellfy

9.2

 
Unlimited products
Custom domain
0% transaction fee
Priority support
$19Visit Site
beeketing

9.1

 
Email Marketing
Promotions Management
$19.00Visit SiteApps are lightweight, so you shouldn’t be bothered with it taking up space on your website. Great support and customer service to assist users in making correct use of the app. Apps are completely automated giving you enough time to work on other things that matter. Not all beeketing apps are featured on WordPress, since it’s a popular platform. Limited platforms, mostly featured on Shopify.
Rakuten Global Express

9.1

 
Combine shipping
A wide selection of items
$3Visit Site
shopify

8.1

 
Unlimited products
24/7 support
Manual order creation
Professional reports
$29Visit SiteAround-the-clock support. Incorporates marketing tools. Includes a third-party app store. Free attractive themes. Robust customer experience. Intuitive setup. Offers a 14-day trial.Transaction fees accumulate quickly. No-refund policy. Pricey advanced tiers.Shopify is the go-to choice for e-commerce platforms, and you get the tools you need for launch at the start to get your startup e-tailing operation online. Although the service is pricey when it comes to large transaction loads, Shopify still earns our Editors' Choice honor.
omnisend

8.0

 
Advanced Reporting
Web Push Notifications
Priority Support
$16Visit Site

Top E-commerce rating updated for October 2020

Want us to review any other brands? Suggest a new listing here

 What is a landing page?

 

This is a stand-alone web page that a potential customer gets after clicking on an advertisement or as a result of a search. Landing pages are widely used in marketing due to their fundamental difference from a traditional website: if the main purpose of a landing is a visitor to perform a specific (target) action, then websites are multi-purpose in nature. Such a restriction allows the landing page to be incredibly effective, and therefore remain in demand among specialists.

 

What are the goals of the landing??

For instance, recording a webinar, generating applications for a particular service or purchasing a product, downloading an e-book or brochures with tips, subscribing to news and products that you offer (purchasing a product), etc.

Today, landing pages are an integral part of any online marketing campaign, and over time, the popularity of this tool only increases.

A landing page is a kind of springboard for your business. They are designed in such a way as to be able to succinctly, but succinctly explain to the potential buyer the essence of the offer and kindle the fire of interest in your product in it so much that they are immediately ready to perform the action required of them.

Landing pages not only allow you to reach the target audience you need, but also collect important information for you – phone numbers and email addresses of interested people. In the future, you will need this information in order to establish contact with them and lead to a purchase decision.

 

Well, what are landing pages not?

Landing is not an analogue of the main page of a company’s website or any other part of it. Therefore, it is not necessary to place on it the same elements that are present on a regular resource: links, a navigation menu and multiple calls to action (from the English call-to-action, CTA). On the contrary, the fewer distractions, the easier it is to focus the visitor’s attention on only one goal, on one object – your offer.

The main pages of the sites are mainly a place where visitors can find all the information they need about the company, its products and much more, but this should not be on the landing page.

If you still decide that the home page is great for the role of landing, ask yourself two questions:
1. How many goals are presented on the page?
2. How many calls to action?
If there is more than one, the main page does not fit.

 

Why do you need a landing page?

Landing page is in demand in the process of product promotion largely due to the fact that they can increase your conversion rate in the most affordable and beneficial way for you. And all because landing pages are designed to optimize conversion:

1. Landings have a phrase / advertising match, that is, when the title of your ad matches the title of the landing page. This factor is an obvious confirmation for visitors that they have reached the page they need.
The phrase match between the headings of advertising and landing allows you to avoid the confusion that inevitably arises if a person, requesting something specific and concrete, goes to the main page of the site, where he again has to look for the desired section. Do not mislead visitors – use a uniform wording.

2. The ratio of attention is 1: 1. This means that the number of clickable elements on the page is equal to the number of page targets. Ideal landing should pursue the achievement of only one goal. Any element that is not related to the target action is recognized as distracting and scattering the attention of the visitor.

This condition is necessary for effective landing. Do not give visitors the opportunity to leave the landing without completing the targeted action. You will minimize the possibility of implementing such a scenario if you remove all extraneous clickable elements from the landing page.

3. The simplicity of the split test. The purpose of A / B tests is to find the best landing option that generates the maximum number of leads.

By comparing different versions of the same landing page with each other, you can determine what your target audience responds best to, try some new tactics and tools, and repeat this process as much as you need to find the most effective option – such a combination of elements that give the maximum number of conversions.

 

It is important to note that it’s much easier to carry out split testing of a landing than the main page of a site, and all because you are dealing with only one goal, and not several.

 

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Key components of effective landing

1. Main heading

The role of the title on the landing page is to convince the visitor to pay attention to the landing page content and carefully study it.
If you want visitors to view and read most of the material you submit, optimize the headline. To come up with a bright and catchy headline, use the 5 tips below:

– start the headline with the pronoun “how” (for example, “How to increase sales by 20 times”);
– ask a question;
– add some humor;
– what is the reason why a person should choose your product?
– propose a solution to the problem.

2. Background heading (subheading)

This title is not required for all pages. Often it is used in cases where it is not possible to fit all the necessary information in the main heading: the appearance of the page spoils. Creating a secondary heading is no big deal: just place an extra line of text under the main heading.

3. USP (Unique selling proposition)

The material of the landing page that belongs to you should answer the simplest question: what makes your service or product better than competitors? But this should not be said directly, as visitors may get the impression that you are praising yourself
The text should talk with the client about himself and his needs. The success of the landing page largely depends on what emotions it will cause the visitor. For example, it is recommended that you use pronouns such as “you” or “your,” where possible.

Demonstrate to potential customers what benefits they will receive after purchasing your product, what benefits they will have. Such an approach will allow, firstly, to personalize the experience of interacting with the landing page, and secondly, it will lay the foundation for building strong and trusting relationships between the buyer and the brand.

When preparing materials, use the “less is better” rule. Express yourself briefly, concisely, but succinctly enough to fully describe the merits and essence of your proposal.

Make sure your text is readable. You should not force people to read huge blocks of text (also typed in small print), because it creates a negative experience and does not allow you to sufficiently capture the main thing that you want to convey. Reading a long text on a landing page turns into torture, and not everyone is able to endure it without loss.

Instead of this:
– use bulleted lists;
– structure the text;
– leave more “air”, free white space;
– use everything that can break the text into parts and make it more accessible to perception.

4. Confidence Indicators

Establishing trusting relationships with visitors is the most important task of any landing. Indicators of trust serve precisely this purpose.

The most common confidence indicators are:

1. Statistics

Before you post any statistics on the landing page, make sure they are correct. Always check the accuracy of the data (yes, in general, any other information that you place on the landing page). Incorrect information will destroy any confidence of visitors to you and your offer.

2. Logos of client companies

Demonstrating to potential customers the logos of well-known companies that are your partners or customers is the easiest way to gain the trust of visitors. This indicator is so good that it attracts the attention of even those users who do not know anything about your product, but they are also part of the target audience.

3. Real customer reviews

Placing feedback from real customers also leads to increased confidence in your resource (brand, service) and, therefore, the likelihood of a visitor committing a targeted action. Customer reviews are, as it were, a direct answer to the question that invariably arises for every potential customer: is there anyone else who has already purchased this product? What does he think of him? Did he manage to achieve all the goals with his help? etc.

Reviews should be more than a couple of lines and talk not only about how good your product is. They should tell visitors how your existing customers were able to solve a particular problem using your service.

Greater efficiency can be achieved if the review is written by any authoritative person in the industry, market.

4. Privacy Policy

A link to your privacy policy will be needed when visitors begin to fill out the form you have proposed and the question arises of guarantees for the security of personal data. This stage is very significant on commercial sites, since not everyone dares to transmit their credit card information over the Internet, unless you indicate that you are committed to protecting this information and preventing it from being received by third parties.

5. The main call to action button

This element bears such a name, since its main purpose is to encourage a person to perform a targeted action on the page. Clicking on this button is the conversion.

What should be the call:
– be the most visible element on the page;
– have contrasting colors (differ in color from the main background);
– use personalized phrases.

 

Conclusion

Want to increase the number of users of a trial version of the product or the number of downloads of an e-book? The easiest way is to run a landing page. Landing pages will help you achieve your conversion goals in the most optimal way.

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