Best Marketing Automation 2020

Marketing Automation

E-Mail ServiceScoreFeaturesSpecial OffersPriceSite
Proof

9.9

Advanced editor
Advanced integrations
Support single page apps
Unlimited conversion goals
$599Visit Site
Builderall

9.8

Wordpress 3-Click Integration
CRM
Page Loading Accelerator
Super Checkout
$19Visit Site
engagebay

9.5

Sales Force Automation
Building and Personalizing Emails
Workflow
Response Automation
$9Visit Site
mangools

9.5

Link Management
Mobile Search Tracking
Keyword Tracking
Localization
$30Visit Site
SnipLy

9.3

Analytics
Automated Publishing
Conversion Tracking
Keyword Filtering
Customer Targeting
$29Visit Site
mouseflow

9.2

Goal Tracking
Mobile Search Tracking
Keyword Tracking
Pageview Tracking
$29Visit Site
Hubstaff

9.0

Cost Tracking
Mobile App Usage
Billable Time Rate Management
Invoice Creation and Delivery
Reports
$7Visit Site
sumo

9.0

Promotions Management
Templates
Email Marketing
$39Visit Site
ninjaoutreach

9.0

Article Author Database
24/7 Campaign Management
Digital Asset Management
Contact Management
$119Visit Site
improvely

9.0

Customer Profile
Metrics Dashboard
Affiliate Marketing
Click Fraud Monitoring
$29Visit Site
clickmagick

8.7

Goal Tracking
Mobile Search Tracking
Keyword Tracking
Pageview Tracking
$27Visit Site
ActiveTrail

8.4

Email Marketing Software
Marketing Automation
SMS Marketing Software
Signup Forms
Integrations
$13Visit Site
Wishpond

8.0

Email and Mobile Preview
Manage Email Lists
High-Volume Sending
Building and Personalizing Emails
Automated Email Responses
Wishpond is focused on business owners of small and medium sized businesses as well as marketing agencies who want to offer an affordbmarketing automation platform to their clients.$69Visit Site

Top Marketing Automation rating updated for October 2020

Marketing automation, what is it and what is it for

Marketing automation (marketing automation) is a very young trend in Internet. Marketers are aware of this concept, and even fewer people can incorporate this technology into a running business. With the increasing cost of human labor, systems replace people. In the beginning it was in mechanical engineering, now on the Internet.Automate routine processes with the help of special softwares that analyze the actions of your customers and make personalized offers based on the data received.

 

Who is marketing automation intended for?

Everyone who has customers
Anyone who wants to automate business processes
Everyone who is tired of paying huge salaries

 

In which niches is it possible to implement marketing automation?

The answer is very simple – in all.No matter what you do: selling yachts or selling dog food – there are different tools for different needs. Naturally, there is a core around which all processes are built. If you are skeptical of new technologies, I urge you to open your mind and allow new information to come in. It is very important.

Marketing automation is a very complex task. Today, a lot of tools promote themselves under this slogan and the task of this article is to explain to you that marketing automation has different stages and each specific software is responsible for a certain stage.

 

So, there are several stages of marketing automation:

– content Creation and Promotion;
– advertising campaign (technologies that provide incoming traffic);- lead conversion (contact information tools, communication channels);- interaction with leads (email, SMS, calls, push, chat bots);- lead management (CRM, lead qualification, tools for moving lead through different stages of the sales funnel);- billing (payment acceptance);- analytics of advertising campaigns (all tools that can calculate some metrics and give indicators).

There are many tools for the various stages of marketing automation. Very often, entrepreneurs are looking for one software that will close all questions. I want to say right away that there are NO such softwares. Each software has its own advantages, and you need to learn how to connect them to exchange data. There is not one pill that heals everything.

 

Content Creation and Promotion

An advertising agency should move in two directions – these are cases and useful content. Without content, marketing automation in this niche is useless. As, however, in 99.9% of the remaining niches. In this case, you need to draw up cases and through content explain to your potential client your competence.

This can be done through your own blog, where you can post professional articles and be expert. A good example of promotion.
Summing up, we can say that marketing automation includes different processes that are solved by different softwares and then assembled in business intelligence services. There is no one software, one CRM, one mailing service that will solve all your problems.

If you see such presentations, know: either the speaker does not understand the market, or he is deceiving you. You need to understand your business processes, find a technical solution for each of them, and then connect all these softwares into a single digital environment (digital ecosystem).

Marketing automation is an ecosystem that shares a connection through an API. For marketing automation, you will not find one super smart software. There is a TimeDigital CRM, which positions itself as a service for marketing automation and a CRM system at the same time. But there are many services that will help you optimize each stage of the funnel and business process.

See Top 10 SMM
crowdfire

9.8

SocialPilot

9.6

contentstudio

9.6

socialoomph

9.3

vidiq

9.2