|Hosting Service||Score||Features||Special Offers||Price||Site||The Good||The Bad||The Bottom Line|
| Mobile Optimization|
API / Integrations
Performance and reliability
|Not Offered||$15||Visit Site||Companies with <15 employees, including solopreneurs, benefit from the software, support, and education from Leadpages. You've got an awesome product or service (including information/consulting).||Perfect for beginners with no coding knowledge. It has a lot of professional-looking templates that give companies a good branding. You can also customize the look and feel so it matches your company's branding.|
| A/B Testing|
Drag & Drop
Real Time Editing
|Not Offered||$15||Visit Site||Cloud-based platform that allows businesses of all sizes in e-commerce, consulting and other industries to generate leads and sales while also helping to run webinars through email and facebook marketing.||When you are in the ClickFunnels world, be prepared to be walked through a lot of funnels. The kicker is that so far all their funnels lead to a lot of value.|
|Not Offered||$199||Visit Site||Instapage is the leader in post-click automation and helps digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel. With Instapage, marketers can maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.||Instapage's cost is definitely geared more toward enterprise users and/or agencies who serve large-businesses. They've raised the cost substantially a couple of times over the last few years, but they've also added a lot of new features.|
|$15||Visit Site||Automatic Landing Page Content – Landing Cube automatically populates your landing page using content from your Amazon listing. This allows you to quickly create a landing page without having to upload images or type anything.||Limited customization – While LandingCube has robust customization options, you can’t use it to create a 100% custom landing page. You’re limited to LandingCube’s existing templates.|
| Promotions Management|
|$15||Visit Site||Well designed and customizable checkout templates. Powerful funnel builder with one-click upsells and bumps||No Apple/Android pay or cryptocurrency. No A/B testing.|
| Free domain|
Drag & drop builder
|$4||Visit Site||HostGator offers an easy-to-use website builder at a great value, and all plans come with a drag and drop builder, customizable templates, free hosting, and free domain.||The basic plan only costs $3.84 per month. Upgrading to the Premium Plan costs $5.99 per month and basically comes with all the same features plus priority support.||Starting at just $3.84/month, the HostGator website builder offers a great value, whether looking to start a blog, create a business website, or manage an online store.|
| Content Management|
|$6||Visit Site||SocialOomph is a service that provides free and paid productivity enhancement services for social media users.||We don't get 100% control over every aspect of our social media accounts. It would be nice to be able to change every single detail in our accounts and also access the stream so we can consume information all in one place.|
| Content Management|
|$99||Visit Site||Clean and easy to navigate user interface. Integrates with most common tools and services + Zapier support||Social pilot no longer works with your personal facebook page. It is cumbersome to work with Instagram.|
| Real Time Editing|
|$99||Visit Site||Agorapulse is a Social Media Management and CRM platform that enables agencies, businesses and marketers to manage all their social media messages, schedule and publish content, identify key influencers, monitor social channels, and get stunning reports all in one easy-to-use dashboard. Agorapulse currently supports Facebook, Twitter, Instagram, LinkedIn, and YouTube.||Sometimes it is hard to connect social platforms.|
| Real Time Editing|
|Not Offered||$29||Visit Site||Landingi is an end-to-end platform that allows you to build high-converting landing pages without IT or any coding skills! Create, publish, optimize your landing pages and run A/B tests by yourself!||Nice templates you can customize, and a true pixel-perfect WYSIWYG editor means if you can dream it you can build it.|
|Not Offered||$9||Visit Site||Best for marketing Agencies, Small Business Owners, Marketers, Freelancers, Multi-Location Brands.||The only thing that I can think of is that it doesn't keep your "evergreen" content - things that you can post again later. Other than that it is awesome.|
| Free basic website|
Build a site in under 1 hour
24/7 live chat support
|$11||Visit Site||With a free domain, built-in SEO tools, and an incredibly easy website designer, Site123 is one of the simplest site builders on the market.||Site123's templates can be a bit simpler than other website builders.||If you are looking for a simple website and don't have a lot of time to maintain it, Site123 can get you online in minutes.|
|Not Offered||$30||Visit Site||Social Pilot cheaper than most SM Management software in the market, and can be a cheaper alternative to Buffer and HootSuite.||Social pilot no longer works with your personal facebook page. It is cumbersome to work with Instagram.|
| 1,000s of plugins|
Powers 36% of the internet
|$3||Visit Site||WordPress offers an affordable website platform that scales to the needs of different users, whether looking to create a blog for free or build a website to promote your business.||Because WordPress offers a feature-rich platform, less experienced users may find it difficult to learn how to build their site and take full advantage of all of the tools available.||With over 74 million users worldwide, WordPress hosts a powerful CMS offering thousands of plugins and hundreds of free templates.|
| Free custom domain|
Award winning templates
In-app mobile editing
|$12||Visit Site||Squarespace is an easy to use website builder with award-winning templates geared towards creatives.||While they don't offer a free plan, Squarespace does give you a 14 day free trial to test out the service.||With hosting, email, SEO, and other helpful tools, Squarespace is a great site for those looking to build a stunning portfolio or showcase their products.|
| Free Domain name|
Professional design layouts
Point-and-Click Easy Editing
|$5||Visit Site||With packages that include domain purchase, website hosting, and a simple point and click designer, Network Solutions will have your site up and running in minutes.||Despite their variety of templates, Network Solutions has an additional fee in order to make your website mobile and tablet responsive.||Though lacking in modern, responsive templates Network Solutions is a good place to start if you are unfamiliar with the process of purchasing, hosting, and designing a site.|
| 14 day money back guarantee|
100's of Wix apps
Free upgrade to premium
Easy DIY platform
|$4||Visit Site||WiX is an intuitive, easy-to-use website builder, perfect for first-time website creators. Their intuitive DIY platform has hundreds of stunning templates which can be customized for websites of all kinds.||If you are looking to open up an online eCommerce store, Wix lacks the features of some other competitors.||With 100M+ users worldwide, Wix Is the world leader in DIY website creation.|
| Sell on Amazon, eBay, Facebook|
1/4 the cost of a physical store
|$29||Visit Site||Bigcommerce boasts an "All-In-One" hosting, website builder and design platform, streamlined checkout and tailored advice from marketing experts.||Themes can be very similar to each other in the free section.||Jumpstart your business during the COVID-19 Coronavirus pandemic with BigCommerce's innovative features and functionality.|
Top website builders rating updated for July 2020
|eCommerce Sites||Score||eCommerce Features||Price||Bottom Line||Site||The Good||The Bad||The Bottom Line|
| Unlimited Products|
Drag & Drop Template Builder
Coupons & Discounts
|$49||Visit Site||User-friendly platform to sell digital or physical products online Sales funnel capabilities: order bumps & one click upsells to increase order value Advanced stats reporting like Lifetime Value Coupon codes are easy to create (% or $ off) Payment Models: one-time, subscriptions (billing frequency control), payment plans, trials||Only supports Stripe and PayPal Monthly pricing starting at $49 per month No digital sales tax calculation built-in Affiliate system doesn't have tracking IDs affiliates can use||SamCart is a high-end shopping cart for digital marketing professionals. Whether you're selling physical or digital products this cart software has all the tools & whistles to create checkout pages and scale your business.|
| Unlimited Products|
|$24||Visit Site||It’s a friendly company and the service they offer is useful. Being able to purchase software from the platform in such a handy way is great.||Unfortunately, a few transactions didn’t work out and that was very disappointing.|
| Unlimited products|
|$29||Visit Site||Basic plan is completely free until you start making sales Extremely intuitive design, easy to set up and manage your digital downloads Excellent antipiracy and copyright features built in. Can receive payments for your products from all over the world. Clean and sophisticated front end, simple to navigate on all devices||Cannot upsell other products within the checkout page Basic plan costs once you start selling are relatively high Marketing tools do feel a bit limited compared to competing platforms|
| Domain + email included|
Automated inventory updates
3 feeds included
|$38||Visit Site||Push, push, push: Wholesale2b’s plans include listing tools to help you push your products with just a few clicks; no need to manually copy and paste the details on your account. Free to Browse: Unlike other membership-based drop shipping companies that require you to pay up first before being able to browse their catalogs, Wholesale2b lets you freely view their suppliers and products without any cost.||Re-stocking Fees May Apply: Depending on the supplier’s policy, you may have to shoulder a 20% restocking fee if the customer decides to return an undamaged item for any reason. Limited Contact Channels|
| Unlimited Products|
Unlimited File Storage
24/7 Online Support
|$20||Visit Site||Built-in CMS SSL certificate Storage and bandwidth Trial period SEO features Marketing tools Additional features||Shipping simulator Lack of abandoned shopping cards Subscriptions||We do recommend Shopio as an e-commerce platform for small-, medium-, and large-sized businesses. We felt that their price range was very reasonable. We also felt that the product had a lot of different themes that were customized easily with HTML, CSS, and Java. We also like the scalability available to different sizes of business.|
| Unlimited Products Upload|
|$49||Visit Site||Lite plan is very affordable at just $13.30 (RM41) p/mo 0% EasyStore transaction fees One-click website set up and theme selection Over 40 payment gateways Lots of extras, apps and freebies||No app based phone management POS System not available on Lite plan No third party themes available Lack of online supporting content|
| Online courses|
|$39||Visit Site||Super easy to use and set up. Both the frontend (storefront) and the backend (course player) has a clean, modern design out of the box. Ability to create individual "Posts" for your membership. Ability to embed checkout/buy buttons on external website. Handles EU Digital Goods VAT tax.||Course builder lacks flexibility and doesn't support cloud import. Lacks essential learning tools like graded quizzes, assignments, certificates, course compliance, etc. Doesn't let you create a standalone community area on the platform. No mobile app feature. Not suitable for building a fully-fledged website.||Podia is the simplest solution out there for creating and selling online courses and memberships. You can host and deliver your content, build a beautiful storefront and start selling them, and you can do all this in a few hours even if you have zero technical knowledge or coding skills.|
| Product Options and Attributes|
Products & Orders Unlimited
|$495||Visit Site||Both hosted and self-install versions available. 30-day free trial. Refunds. Free plan. Extensive features.||Requires manual coding and setup. Might be too much to handle for small businesses and startups.||X-Cart is aimed mainly at seasoned e-commerce professionals due to a somewhat complex user interface when compared to the competition, as well as a need to know HTML coding to get full functionality. If you're HTML-enabled, though, it's well worth a look.|
| Unlimited Products|
Secure Web Hosting
24x7 Tech Support
|$26||Visit Site||15-day trial. SEO included. Mobile responsive themes.||Advanced features available only on higher tiers. Limited third-party apps available. Staff users are limited per plan.||While 3dcart doesn't pack quite the punch of our Editors' Choices, but it still provides plenty of oomph, especially if you're looking to get your online store off the ground quickly with an eye towards mobile customers.|
| Credit Card Processing |
24x7 Tech Support
|$50||Visit Site||Scalable Good customer support Simple pricing plans||Moderate learning curve Developer skills required||UltraCart offers scalability to its customers along with robust inventory management tools. However, what it has gained in functionality, it has lost in usability. I found UltraCart’s admin to be cumbersome at best. Nevertheless, many successful businesses use UltraCart for their online stores|
| Unlimited bandwidth|
Advanced SEO tools
|$15||Visit Site||Free plan available. Plug-ins for WordPress and Facebook. Responsive design means the website looks great on every device.||No add-ons. Requires manual coding and setup.||Ecwid is a little different from its competition in that it eshews add-ons, instead choosing to focus on its core mission. While this makes it a little harder to use than some, the trade-off is well worth it for those interested in customization and mobile optimization.|
| Unlimited products|
0% transaction fee
| Email Marketing|
|$19.00||Visit Site||Apps are lightweight, so you shouldn’t be bothered with it taking up space on your website. Great support and customer service to assist users in making correct use of the app. Apps are completely automated giving you enough time to work on other things that matter.||Not all beeketing apps are featured on WordPress, since it’s a popular platform. Limited platforms, mostly featured on Shopify.|
| Unlimited products |
Manual order creation
|$29||Visit Site||Around-the-clock support. Incorporates marketing tools. Includes a third-party app store. Free attractive themes. Robust customer experience. Intuitive setup. Offers a 14-day trial.||Transaction fees accumulate quickly. No-refund policy. Pricey advanced tiers.||Shopify is the go-to choice for e-commerce platforms, and you get the tools you need for launch at the start to get your startup e-tailing operation online. Although the service is pricey when it comes to large transaction loads, Shopify still earns our Editors' Choice honor.|
| Advanced Reporting|
Web Push Notifications
Top e-commece services rating updated for July 2020
Website Designers: What It Is and How to Choose It
It is very difficult to imagine a modern business without a website. Yes, this phrase is already battered, but it does not lose its relevance. Today, even private masters and freelancers are trying to create and promote their site. A modern small business often does not have an office or a store outside the Internet. In general, the question of whether a site is needed is rarely encountered by anyone. More often I have to deal with the question of how to make a website and what is better to use. Large and often medium-sized businesses solve such issues in the traditional way.
They turn to specialists who create a full-fledged website for them, help to fill and promote it. And what should small businesses do if there are no funds to pay for professional services? Most come to the option of creating a site on their own with the help of a designer. At the same time, a person has practically no knowledge of web programming, but there is a desire to do something, study competitor sites, and an understanding of how he would like to make his site. With a competent approach, this option can and should be used.
If you want to do something completely yourself or just try some option and see how it will look, use site designers. We also offer you different options for designers, with their advantages, disadvantages, strengths and weaknesses. As you know, sites are of different types:
1. One-page (landing pages). Intended for the sale of a single product, advertising,promotions, etc.
2. Online shopping.
3. Multipage sites that may contain any information.
What is a site builder
In the general case, a site designer can be called any tool that will allow you to create a site without writing code. Ideally, to work with the site builder, you don’t need to know either html code or programming languages, everything should be simple and clear as possible. By design, site designers are divided into two types:
1. SAAS (cloud solutions), when all the functionality necessary for work is located on the developer’s server. All sites that are created using these designers are hosted by developers.
2. Standalon (stand-alone solutions). In this case, the user receives a designer program on some medium or downloads it to his computer. And then before you start working with the site, this constructor needs to be installed (copied) to the hosting.
Standalon solutions are usually more complicated for users, since you will need to download a special program for creating sites on your computer, then choose and buy hosting on your own, figure out what ftp is, what passwords and settings will be required to send a site from a computer to a server, etc.
And therefore, novice users mainly choose “cloud” solutions, we’ll talk about them. In addition, some CMS also offer components for creating sites, which is called without “lines of code”, but anyway, it is important to understand that in order to use them you need to install the platform, choose a hosting, install plugins, that is, it is difficult to use such a constructor for an unprepared person.
Payment for SAAS constructors
Payment for a site created using the designer is made by subscription. You can pay for several months, you can pay immediately for a year or renew the package monthly. Developers of designers usually leave this decision for you, but when paying for 6-12 months or more in one payment, some discounts and bonuses are usually offered. It’s important to understand that as long as the period you paid lasts, users will be able to see your site.
As soon as the subscription is over, your site disappears from public access. And after a while in case of non-payment it is permanently deleted. In some cases, designers also offer free use of sites. But such sites get far from the most beautiful and convenient domains of the third or even fourth level. And the period of free access to the site is either limited by a short test period, or a lot of other people’s ads will be placed on your site. It is clear that this option is definitely not suitable for commercial purposes. For this reason it is important to choose the best price option for the designer and remember about timely payment.
Grid on the site
You can create an unlimited number of columns (website bars), somewhere you have a maximum (for example, no more than 3 columns), some templates do not work with website bars at all, since they have a strictly specified number of sections, and elements in sections do not intersect. There are 3 types of such a grid:
Classic modular grid, i.e. horizontal and vertical layout, in accordance with which the elements are located. These grids are usually standardized, and determine what your maximum site width will be, what margins are allowed between objects, and so on. For example, the Webflow constructor works with such a grid. Here, the arrangement of blocks has some limitations, for example, you can never insert a picture that will “crawl” onto another, even if for some reason you really want to.
Also, you cannot completely randomly move blocks relative to each other, you will still have a certain system – with vertical and horizontal layout, with the same columns, etc. Such a site will not allow you to be 100% imagination if you are a fan of unusual solutions, but your site will look attractive on any screen, and adaptive layout works very well with this grid option.
A grid that works only with horizontal lines, and vertical layout is set by sections of the site. Those. elements are located only on one line, you can move them left and right, but you cannot transfer an element to another line. The most stringent option, the sites at the same time are also standardized. For example, such a grid is used in Tilda, and all sites on this constructor as a result look somewhat similar to each other.
Lack of a rigid grid in general. At the same time, the site has alignment and tips, but this alignment is made relative to other elements. And there are no hard frames on such sites at all. This approach is used in the WIX constructor. The undoubted advantage of this solution is the freedom of creativity and the creation of unique sites. But this same freedom can be a minus, since sites aligned “by eye” often look amateurishly sloppy. In addition, such design options are almost impossible to adapt, you have to separately create a mobile version of the site. Well, any creativity has its opposite side.
Availability of CMS
The term CMS stands for “Content Management Software”, which in translation means a program for managing content. In Russia, the last letter is often deciphered as “System”, and then the decoding of the term sounds like “Content Management System”. This term is voluminous, but for us in terms of working with the site builder, one thing is important: CMS allows you to work with the site design – separately, and with content – separately.
So in the absence of CMS in the designer, you need to create each page separately in a visual form, create information blocks and website bars for it, determine the design features of any elements, and so on. In some ways, it can even be convenient, since you are not limited by anything and work in a visual constructor. And the main basic elements are the “header”, “basement”, “menu”, etc. when going to work on a new page, they are usually copied. On the other hand, CMS allows you to quickly and comfortably work with a large number of similar information blocks. So, you once create a template for the “Articles” section, where you determine, for example, the placement of text in 2 columns for each page of the article.
After that, you just need to add text (with minimal formatting), and the design of all articles in a single style will be generated automatically. Moreover, if you want to change this design option, for example, go to the placement of articles in one column or vice versa, make 2 website bars, you just need to make edits to the template once, and the content will be reformatted automatically. If you plan to work with the site constantly, add some entries and articles to it, then the presence of CMS will be important for you.
And if you create a business card website where new information will appear in rare cases, then the absence of a CMS will not be especially critical for you. There are mixed options, i.e. CMS can be used only for some types of pages, and all the rest need to be filled in visually without using a common template. For example, in Wix Designer, you can create a template for the Blog section. And CMS will work for him, it will be possible to add similar records quickly and easily. You will create any other pages as usual. And the Nethouse designer from the very beginning himself suggests creating a template for any type of page and working through CMS. Here you can decide for yourself where and which approach will be more convenient.
Website Promotion (SEO)
Almost all site designers promise perfect promotion in search engines and fast promotion. In fact, the success or failure of your progress practically does not depend on the designer. It will be determined by the quality of your content, a competent approach to the needs and requirements of your target audience, other factors that are not related to the features of the work of the designer. In fact, no matter how hard the designer’s developers try to talk about a unique code or a unique algorithm of work, all the sites that are created in the designers are exactly the same set of files that are stored on the hosting, like any other site.
The designer simply helps to do part of the work on the site without the help of a typesetter and programmer. And the result is basically no different. Yes, and it can not be different, otherwise neither the search engines saw these sites, nor even the browsers could read them and show visitors in the correct form, i.e. just the way you made them. Two factors depend on the developers of the site’s designers – this is the presence of a site map (by default or in the form of a plug-in), as well as the accuracy and absence of errors in the work of the designer itself, which will ensure the quality of the site as a whole, the absence of duplicate pages, etc.
Here you need to understand that at the user level, you still can’t determine the quality of the work of programmers. But taking into account the fact that the owners of the site’s designer are constantly working on improving it, any platform, except for completely new and unknown to anyone, will work qualitatively enough so as not to interfere with the promotion of the site. On the other hand, website seo optimization is a voluminous process, in some cases, experts recommend replacing automatically generated links of website pages with CNC (human-readable URLs). And not all designers, especially English-speaking ones, will be able to provide suitable tools for such nuances.
Also, some designers allow you to register seo data for the entire site as a whole, and for pages the tags are filled in automatically, which is also not always good. Other systems allow you to work with each page, but here some other nuances may arise. For example, you can’t always be able to add a counter to the site from the system you need or manually change the robot.txt file, etc. The designer allows you to create large projects without programming knowledge, but by no means to all the features that may be required during optimization and promotion site, you will have access. In most cases, the limitations are not as important as they might seem, but it is necessary to understand all these nuances.
Non-standard options for working with designers
Non-standard methods of using site designers were introduced by web developers to facilitate their work. The fact is that any website builder creates html pages in a visual form. And if developers protect executable modules, then you can download the finished html-code along with pictures in any browser. Moreover, many designers themselves add the ability to download the site in html format. Thus, you get a static site without CMS and some kind of interactive features. But at the same time on such a site you have a ready-made design, content filling with a convenient arrangement of blocks and graphic elements.
For example, if you need a one-page page, then using the constructor will significantly speed up work on the site. In the designer, you can create almost everything you need. After that, it remains to add the executable code for subscribing or feedback to the downloaded html-site (and usually nothing else on such sites), and your landing page is ready. Given the fact that downloading ready-made modules for such simple actions is also not a problem, this way of creating a landing page is available to any more or less experienced user. And this use of constructors also has a right to exist.
Above, we figured out the main parameters that can affect the choice of site designer. And in conclusion, let’s determine the correct procedure for successfully creating a site on the designer.
1.Collect (write, photograph, etc.) content.
If, in the usual scheme of working on the site, the designer works first, the programmers modify the functionality at the same time, and only then the content queue comes, then if you use the designer, you take the design ready, you don’t need any improvements, and therefore the content, at least in the minimum amount needed should be at hand.
2. Think in advance all the functionality you need.
Record all the features that are important to you. When choosing a constructor, first of all, you are looking to see if you can implement everything you need with the help of one service or another.
3. Choose a design.
If in the designer you still couldn’t pick up anything worthy of attention in the templates, it makes sense to also go to the next site on your list.
4. If everything is in order, you have decided on the site designer, connect the template and start creating pages.
It is very important to remember about SEO. It is worthwhile to select key phrases for your direction in advance (usually this is done using the wordstat.yandex.ru service). In the texts that you write for yourself, these phrases should be present, but without fanaticism. First of all, you write for people. You also need to fill out all seo tags – for the entire site, for individual pages, for pictures. In site designers, they are always there and are available without problems. Importantly, do not forget that this is also important.
Rate how your site looks on large screens, as well as how mobile versions of sites look. If something is uncomfortable or ugly somewhere, be sure to fix it.
6. Turn on the site and start using it!